How to Convert More Sales From Your Landing Page

What are Landing Pages?

Copyblogger has a great description of what is a landing page:

A landing page is any page on a website where to enter the market specifically for a particular action or outcome. Think of a golf course ... The target page is the putting green, you pass the ball (observation). Once on the green, the goal is to get the ball into the hole. Similarly, the target of the copy and design of a landing page to take on the prospect of the required steps to get to.

So where does the landing page fit into your e-commerce store? If you are either a form of advertising and drive a campaign to be a particular product, then your product page would be your landing page. Alternatively, if you have optimized your e-commerce website and more traffic from search engines then either the first page of your store or a product in your store to a target site. No matter where the traffic comes, our goal is to ensure that each page is in your e-commerce store, either in effect for a visitor:

1. Let their data for us to follow-up with them. (Via a newsletter, or contact page)
2. A call to action to buy a product from the shop.

Let's take a look at some effective ways to improve your landing pages ..

5 effective ways to Convert More Sales from your landing page

Call to Action

Once the visitor has arrived, and they see what they are looking on your side, is a clear and concise call to action. For example, when they landed on the product page, make sure they can see the shopping cart button to take steps to buy a product. Or when they landed on the first page, make sure they can navigate to the products section. The call to action must be clear and be recognized as a clickable object. The most common way to do this is to create a three-button to bold or underline the text.

Live Help Chat Box

Many e-commerce companies have not yet discovered the power of the live chat with a pop-up box at the checkout. This is the time when a visitor has many unanswered questions. What would happen if you answer them on the spot and help them with the purchase? I researched a few different live chat systems on the creation of the human touch with a live chat system. I will explain how effective it is maintained, a "live-box on your e-commerce site. This will help your sales conversions dramatically.

Media Recognition

If your e-commerce business, the recognition by the media, it is an excellent way to give credibility to an instant. Make sure you show your visitors that you drive in the media and show the icons that are featured this media company. This helps your visitors know that your company can trust and aid in their purchasing decisions over your competition.

Reduce Download Times

Note that I have mentioned only 5-7 seconds of recording on the visitor's attention? There is not much time, and if your landing page takes 15 seconds, you have lost even before they even arrived. Also, not every person in the world high-speed Internet access has, you have it in mind if you are e-commerce website is designed. Here are a few ways to reduce your download times are:

1. Reduce your. Jpg and. Gif image sizes (if possible compression) to
2. You do not have your images in HTML size to be changed. Create thumbnails, instead of
3. Cut out your images into sections
4. Cleanup unnecessary HTML elements of your site
5. Convert Table to CSS-based layout
6. Upgrade to a faster web server

Remove unnecessary clutter From Your Landing Page

Ask someone who has never visited, e-commerce site before and watch how they navigate through the shopping cart. Carefully monitor whether they follow through to the purchase of a product or if it links and graphics around the check-out distraction. When they click on other links or graphics that need to capture their attention, then remove it. This conversion will dramatically increase sales, as it is, the unnecessary clutter that customers are discouraged from completing the purchase.
How to Monitor Your Results?

If you make sure that you want the results, you must be able to monitor, how do your landing pages. Luckily for you there are a variety of tools available online that are free and reliable tracking. Below are some free or low cost analytical solutions which contribute to enhancing the effectiveness of your landing pages.

1. Google Website Optimizer - This is a free and popular service that you test several variables at once and determine the best combination of them. You need to setup a Google AdWords account to use them.
2. CrazyEgg - Allows you to see exactly where the user, even if the item is made is not a hyperlink. The service is free for up to 1,000 visitors per month.
3. ClickTale - This is another web analytics solution that you follow on-screen experience of your visitors, from the first page they visit, at the last possible.

Remember, once you put your improvement, do not forget to constantly test your results. If you are not always the exchange rate you had before, then jump back a step and try again. A little tweaking will not hurt, and if you begin to higher conversion rates that you are satisfied with, return it to monitor and see the results.

Editor Tips

The management is usually just a snapshot of key metrics and key performance indicators (KPIs) for the fiscal year with a minimum of effort and must be preserved. HBX, you can also make this a very visual experience.
HBX Analytics dashboard

These data suggest that if the third party cookie blocking and deletion is higher than the first-party cookie blocking and deletion rate of slightly more than 13%. Visual Sciences also reported that STC that there is a 15-20% third party cookie blocking and deletion rates than sites that they monitor during 2 weeks in January and saw a 2% first-party cookie blocking and deletion of evaluating .

The problem occurs when they look to start another group of results their Analytics data. This means that they lose confidence in the data, they are looking at and they may decide to proceed with the use of analysis software to fine-tune their PPC campaigns.