What are Landing Pages?
Copyblogger has a great description of what is a landing page:
A landing page is any page on a website where to enter the market specifically for a particular action or outcome. Think of a golf course ... The target page is the putting green, you pass the ball (observation). Once on the green, the goal is to get the ball into the hole. Similarly, the target of the copy and design of a landing page to take on the prospect of the required steps to get to.
So where does the landing page fit into your e-commerce store? If you are either a form of advertising and drive a campaign to be a particular product, then your product page would be your landing page. Alternatively, if you have optimized your e-commerce website and more traffic from search engines then either the first page of your store or a product in your store to a target site. No matter where the traffic comes, our goal is to ensure that each page is in your e-commerce store, either in effect for a visitor:
1. Let their data for us to follow-up with them. (Via a newsletter, or contact page)
2. A call to action to buy a product from the shop.
Let's take a look at some effective ways to improve your landing pages ..
5 effective ways to Convert More Sales from your landing page
Call to Action
Once the visitor has arrived, and they see what they are looking on your side, is a clear and concise call to action. For example, when they landed on the product page, make sure they can see the shopping cart button to take steps to buy a product. Or when they landed on the first page, make sure they can navigate to the products section. The call to action must be clear and be recognized as a clickable object. The most common way to do this is to create a three-button to bold or underline the text.
Live Help Chat Box
Many e-commerce companies have not yet discovered the power of the live chat with a pop-up box at the checkout. This is the time when a visitor has many unanswered questions. What would happen if you answer them on the spot and help them with the purchase? I researched a few different live chat systems on the creation of the human touch with a live chat system. I will explain how effective it is maintained, a "live-box on your e-commerce site. This will help your sales conversions dramatically.
Media Recognition
If your e-commerce business, the recognition by the media, it is an excellent way to give credibility to an instant. Make sure you show your visitors that you drive in the media and show the icons that are featured this media company. This helps your visitors know that your company can trust and aid in their purchasing decisions over your competition.
Reduce Download Times
Note that I have mentioned only 5-7 seconds of recording on the visitor's attention? There is not much time, and if your landing page takes 15 seconds, you have lost even before they even arrived. Also, not every person in the world high-speed Internet access has, you have it in mind if you are e-commerce website is designed. Here are a few ways to reduce your download times are:
1. Reduce your. Jpg and. Gif image sizes (if possible compression) to
2. You do not have your images in HTML size to be changed. Create thumbnails, instead of
3. Cut out your images into sections
4. Cleanup unnecessary HTML elements of your site
5. Convert Table to CSS-based layout
6. Upgrade to a faster web server
Remove unnecessary clutter From Your Landing Page
Ask someone who has never visited, e-commerce site before and watch how they navigate through the shopping cart. Carefully monitor whether they follow through to the purchase of a product or if it links and graphics around the check-out distraction. When they click on other links or graphics that need to capture their attention, then remove it. This conversion will dramatically increase sales, as it is, the unnecessary clutter that customers are discouraged from completing the purchase.
How to Monitor Your Results?
If you make sure that you want the results, you must be able to monitor, how do your landing pages. Luckily for you there are a variety of tools available online that are free and reliable tracking. Below are some free or low cost analytical solutions which contribute to enhancing the effectiveness of your landing pages.
1. Google Website Optimizer - This is a free and popular service that you test several variables at once and determine the best combination of them. You need to setup a Google AdWords account to use them.
2. CrazyEgg - Allows you to see exactly where the user, even if the item is made is not a hyperlink. The service is free for up to 1,000 visitors per month.
3. ClickTale - This is another web analytics solution that you follow on-screen experience of your visitors, from the first page they visit, at the last possible.
Remember, once you put your improvement, do not forget to constantly test your results. If you are not always the exchange rate you had before, then jump back a step and try again. A little tweaking will not hurt, and if you begin to higher conversion rates that you are satisfied with, return it to monitor and see the results.
Editor Tips
The management is usually just a snapshot of key metrics and key performance indicators (KPIs) for the fiscal year with a minimum of effort and must be preserved. HBX, you can also make this a very visual experience.
HBX Analytics dashboard
These data suggest that if the third party cookie blocking and deletion is higher than the first-party cookie blocking and deletion rate of slightly more than 13%. Visual Sciences also reported that STC that there is a 15-20% third party cookie blocking and deletion rates than sites that they monitor during 2 weeks in January and saw a 2% first-party cookie blocking and deletion of evaluating .
The problem occurs when they look to start another group of results their Analytics data. This means that they lose confidence in the data, they are looking at and they may decide to proceed with the use of analysis software to fine-tune their PPC campaigns.
wtorek, 9 marca 2010
Some Useful Ideas For Your Web Design Project
Creating a website is a step towards tasting online success. But creating a great site is a guarantee for online success.
And to give you a great website that not only looks good but also with good performance, you can get professional web design services, hire and experts working for you. However, there are a few things you should make sure that those of you during your web design project. Samples and examples.
Explain your web designer about your likes and dislikes with pen and paper will not do well. Send them links to websites, themes and designs that you want. This will allow them to have a clear picture of what you've just got in the eye, and they will know what your expectations of quality, layout and graphics of this site has the potential.
Use Web Analytics
Web analytics can offer you important information like about your site, what content is really working on the site, is what most of the responses and what remains untouched. In this way Empowered knowledge, you can also the public reaction to the site.
Car designers and programmers
Some companies have different personals for designing and programming tasks. Browse through two samples of their work and make sure they gel to give you an ideal site.
Future Plan
Companies change and expand with the passage of time. And you need to update your site. Thus, while always designed your site, make sure that it is an integrated content management system so that you can update the content and, if necessary. Do not forget to ask for RAW files of the graphics used to.
Hosting Services
The hosting services for your website should be easy and smooth. And it is best to use a third party web hosting company to host your website. Ask your designers for recommendations and expect that about 99% uptime.
Buy E-Commerce and Shopping Cart Features
Buy e-commerce and shopping cart features off-the-shelf products and services on your site. Firms usually charge a monthly fee for these services.
Cost of developing a website
The cost of developing a website depends on how complex it is and how many pages it contains. In other leaders,
o A simple website of 4-6 pages should be about $ 400-900 for a web template. But make sure that an appropriate CMS into force.
o A customized site costs about $ 800-3,000 depending on the complexity and size.
o A site with complex functionality is provided by the number of expected development time in account. They can cost anywhere from $ 40 to $ 200 per hour.
o A website that is run on computer databases that can be approximately $ 50,000 - $ 100,000 cost.
Payment timing
A partial payment was received up-front and an agreement with the full payment on completion of the project and the delivery of the finished product. Make sure you include a delivery time in your proposals.
Make sure you pay yourself what you do. A designer can argue about the intellectual property rights related to the task, but be prepared to buy it from them. It is less expensive if they are joint owners of the site with the designer. But do not specify ownership of the contact.
Editor Tips
In the case of the problem before, through no fault of the software, we have it up to people who initially entered on pages in the content group, as the tracking page views for all of the content group, which is what we wanted to track.
When you open a Web page, most (but not necessarily all) of the content of your browser loads from the domain that you visit. If the page that invites you now to visit a cookie on your system, it will be a first-party cookie.
Likewise, if your 29-inch scale told you that you can 500,000 visitors two months ago, and tells you that you will receive 600,000 visitors last month, a comfortable feeling that your business grew by around 20%.
And to give you a great website that not only looks good but also with good performance, you can get professional web design services, hire and experts working for you. However, there are a few things you should make sure that those of you during your web design project. Samples and examples.
Explain your web designer about your likes and dislikes with pen and paper will not do well. Send them links to websites, themes and designs that you want. This will allow them to have a clear picture of what you've just got in the eye, and they will know what your expectations of quality, layout and graphics of this site has the potential.
Use Web Analytics
Web analytics can offer you important information like about your site, what content is really working on the site, is what most of the responses and what remains untouched. In this way Empowered knowledge, you can also the public reaction to the site.
Car designers and programmers
Some companies have different personals for designing and programming tasks. Browse through two samples of their work and make sure they gel to give you an ideal site.
Future Plan
Companies change and expand with the passage of time. And you need to update your site. Thus, while always designed your site, make sure that it is an integrated content management system so that you can update the content and, if necessary. Do not forget to ask for RAW files of the graphics used to.
Hosting Services
The hosting services for your website should be easy and smooth. And it is best to use a third party web hosting company to host your website. Ask your designers for recommendations and expect that about 99% uptime.
Buy E-Commerce and Shopping Cart Features
Buy e-commerce and shopping cart features off-the-shelf products and services on your site. Firms usually charge a monthly fee for these services.
Cost of developing a website
The cost of developing a website depends on how complex it is and how many pages it contains. In other leaders,
o A simple website of 4-6 pages should be about $ 400-900 for a web template. But make sure that an appropriate CMS into force.
o A customized site costs about $ 800-3,000 depending on the complexity and size.
o A site with complex functionality is provided by the number of expected development time in account. They can cost anywhere from $ 40 to $ 200 per hour.
o A website that is run on computer databases that can be approximately $ 50,000 - $ 100,000 cost.
Payment timing
A partial payment was received up-front and an agreement with the full payment on completion of the project and the delivery of the finished product. Make sure you include a delivery time in your proposals.
Make sure you pay yourself what you do. A designer can argue about the intellectual property rights related to the task, but be prepared to buy it from them. It is less expensive if they are joint owners of the site with the designer. But do not specify ownership of the contact.
Editor Tips
In the case of the problem before, through no fault of the software, we have it up to people who initially entered on pages in the content group, as the tracking page views for all of the content group, which is what we wanted to track.
When you open a Web page, most (but not necessarily all) of the content of your browser loads from the domain that you visit. If the page that invites you now to visit a cookie on your system, it will be a first-party cookie.
Likewise, if your 29-inch scale told you that you can 500,000 visitors two months ago, and tells you that you will receive 600,000 visitors last month, a comfortable feeling that your business grew by around 20%.
Web Analytics and Its SEO Importance
Web analytics helps you make the user experience on your site. Using this information, you can make changes to your website that help your site rank higher in search engines and will thus help you more website traffic. It not only gives information on the number of visitors to the site also offers a world of useful information like the time each individual spends on the site, which pages you visited the website, where a person left your site, and much more.
SEO Importance of Web Analytics
The question here is how Web Analytics SEO work? Here are some of the ways in which web analysis can affect your SEO campaign: Visitors to the website: The basic information that tells how many visitors came to your site in a given month.
You can also compare the data with the existing information, to see how visitors to your web site grows over time. You can identify trends and seasonal fluctuations in traffic to your website. In turn, this will help you refine your marketing efforts to coincide with the period when the visitors to your site to the maximum.
Top referring keywords: Here are the relevant keywords that brought visitors to your website. Based on this information, you can see where your site ranks for those keywords. In return, you can make changes that help your site rank higher for the keyword. The end result is that your SEO campaign to a higher rank for the keywords that bring visitors to your site to optimize it.
Domains that bring in traffic: Also available as reference, this is another important metric, as it gives you an insight into the origin of visitors to your website. When a visitor of the site relates to your site, then we will tell you the type of websites you should be in place, the visitors are likely to visit your site pages and you can refine your link building strategy.
Click Path: This will help assess how user friendly is the design of your site, how visitors navigate your site, where they rely most on your site. This helps you a precise navigation and maximize conversions on your site.
Bounce Rate: This shows how many people visited your site and what pages they from the Web site. This will help you analyze what may be causing people to rely on your site and may, depending on the content of your site change.
There are lots of other useful information and data, the Web offers analysis. The items listed above are very simple. A proper tracking of your website traffic you may receive a wealth of information that you refine your SEO campaign and attract more visitors to use your website.
Let's see how Google Analytics helps you track the details referred to your site. Google Analytics is a free solution from Google and it can provide data that will help you refine your SEO campaigns and attract more traffic. Here's an example:
In the picture above you can see the details that Google Analytics provides about a particular website. You may find that it mentions the number of visits, bounce rates, page views, etc. This is a top-level view. You can explore details of each of the indicators mentioned above to decide refine your SEO campaigns and track the impact of the changes that you make.
If you do not know the impact of your efforts, it is almost impossible to know whether your efforts are working. The analysis of available information on a Web analytics solution, you can make informed decisions and changes to your SEO campaigns to drive more website traffic.
Editor Tips
One factor that we examined in detail the impact of JavaScript to discuss the results. The details of this will be discussed in a later section of this report, but you can see a table with the placement of the JavaScript for each of the sites in the Appendix to
IndexTools was not terminated for another 3.3 seconds. It is reasonable to project that the move will be a significant number of users on this date. In Section 6, we speculate that this figure could be 12.2% of the users.
Good KPIs are you in evaluating the Company at a glance and give you a quick signal occurred when significant changes. Based on these KPIs, you can take early action to exploit an opportunity, or in response to a setback. A number of KPIs is also an excellent way to communicate with senior management in your company, giving them a quick overview of the key indicators of your Web site performance.
SEO Importance of Web Analytics
The question here is how Web Analytics SEO work? Here are some of the ways in which web analysis can affect your SEO campaign: Visitors to the website: The basic information that tells how many visitors came to your site in a given month.
You can also compare the data with the existing information, to see how visitors to your web site grows over time. You can identify trends and seasonal fluctuations in traffic to your website. In turn, this will help you refine your marketing efforts to coincide with the period when the visitors to your site to the maximum.
Top referring keywords: Here are the relevant keywords that brought visitors to your website. Based on this information, you can see where your site ranks for those keywords. In return, you can make changes that help your site rank higher for the keyword. The end result is that your SEO campaign to a higher rank for the keywords that bring visitors to your site to optimize it.
Domains that bring in traffic: Also available as reference, this is another important metric, as it gives you an insight into the origin of visitors to your website. When a visitor of the site relates to your site, then we will tell you the type of websites you should be in place, the visitors are likely to visit your site pages and you can refine your link building strategy.
Click Path: This will help assess how user friendly is the design of your site, how visitors navigate your site, where they rely most on your site. This helps you a precise navigation and maximize conversions on your site.
Bounce Rate: This shows how many people visited your site and what pages they from the Web site. This will help you analyze what may be causing people to rely on your site and may, depending on the content of your site change.
There are lots of other useful information and data, the Web offers analysis. The items listed above are very simple. A proper tracking of your website traffic you may receive a wealth of information that you refine your SEO campaign and attract more visitors to use your website.
Let's see how Google Analytics helps you track the details referred to your site. Google Analytics is a free solution from Google and it can provide data that will help you refine your SEO campaigns and attract more traffic. Here's an example:
In the picture above you can see the details that Google Analytics provides about a particular website. You may find that it mentions the number of visits, bounce rates, page views, etc. This is a top-level view. You can explore details of each of the indicators mentioned above to decide refine your SEO campaigns and track the impact of the changes that you make.
If you do not know the impact of your efforts, it is almost impossible to know whether your efforts are working. The analysis of available information on a Web analytics solution, you can make informed decisions and changes to your SEO campaigns to drive more website traffic.
Editor Tips
One factor that we examined in detail the impact of JavaScript to discuss the results. The details of this will be discussed in a later section of this report, but you can see a table with the placement of the JavaScript for each of the sites in the Appendix to
IndexTools was not terminated for another 3.3 seconds. It is reasonable to project that the move will be a significant number of users on this date. In Section 6, we speculate that this figure could be 12.2% of the users.
Good KPIs are you in evaluating the Company at a glance and give you a quick signal occurred when significant changes. Based on these KPIs, you can take early action to exploit an opportunity, or in response to a setback. A number of KPIs is also an excellent way to communicate with senior management in your company, giving them a quick overview of the key indicators of your Web site performance.
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